St. Leonard’s Community Services, a non-profit organization based in Brantford, Ontario, is undergoing a major rebranding effort. The organization, which has been serving the community for over 50 years, will now be known as SOAR – Supporting Opportunities, Achieving Results.
The decision to rebrand was made in order to better reflect the organization’s mission and values. SOAR’s CEO, Jane Smith, explains that the new name and logo represent the organization’s commitment to helping individuals and families reach their full potential and achieve their goals.
The rebranding process began with extensive research and consultation with stakeholders, including clients, staff, and community partners. The feedback received was overwhelmingly positive, with many expressing excitement about the new name and its meaning.
The new name, SOAR, is an acronym that stands for Supporting Opportunities, Achieving Results. This reflects the organization’s focus on providing support and resources to help individuals and families overcome challenges and achieve their goals. The logo, which features a bird in flight, symbolizes growth, freedom, and reaching new heights.
In addition to the new name and logo, SOAR will also be launching a new website and social media presence to better connect with the community and share their services and success stories. The organization will continue to offer a wide range of programs and services, including mental health support, youth and family services, and employment and housing assistance.
The rebranding effort is not just a change in name and appearance, but also a reflection of the organization’s evolution and growth. Over the years, SOAR has expanded its services and partnerships, and the new brand will help to better communicate their mission and impact to the community.
The rebranding process is expected to be completed by the end of the year, with a launch event planned for early next year. The organization is excited about this new chapter and looks forward to continuing to serve the community under their new name, SOAR.
