After years of being relegated to the back of the pantry, fluted bottles are making a comeback in the world of wine. But this time, they are filled with more than just cheap, low-quality wine.
In the past, fluted bottles were often associated with inexpensive, mass-produced wines. Their distinctive shape and design were seen as a way to attract consumers with their novelty, rather than the quality of the wine inside. However, in recent years, there has been a shift towards using fluted bottles for higher quality wines.
One of the main reasons for this change is the growing demand for sustainable and eco-friendly packaging. Fluted bottles, with their slim and elegant shape, use less glass and therefore require less energy to produce and transport. This makes them a more environmentally friendly option compared to traditional wine bottles.
But it’s not just about sustainability. Fluted bottles also offer practical benefits for winemakers. The shape of the bottle allows for better control of the wine’s exposure to oxygen, which can affect its taste and quality. This is especially important for delicate and complex wines that need to be carefully preserved.
Moreover, the unique design of fluted bottles also makes them stand out on the shelves, catching the eye of consumers. This has led to an increase in sales for wineries that have switched to using fluted bottles.
But perhaps the most significant change in the comeback of fluted bottles is the quality of wine now being offered in them. No longer just a gimmick, these bottles are now being used to house premium and artisanal wines. This shift has been embraced by both winemakers and consumers, who are now able to enjoy high-quality wine in a more sustainable and visually appealing packaging.
So, the next time you see a fluted bottle on the shelf, don’t dismiss it as just another novelty item. It may just contain a decent wine that is both environmentally friendly and delicious. Cheers to the return of the fluted bottle!
