Vancouver-based social media management company, Hootsuite, has recently acquired analytics firm Talkwalker in a move that CEO Tom Keiser believes will lead to major disruptions in the social media industry.
The acquisition, announced on Tuesday, will allow Hootsuite to expand its social media analytics capabilities and provide its clients with more comprehensive insights into their online presence. Talkwalker, a Luxembourg-based company, specializes in social media listening and analytics, and has a strong global presence with over 2,000 clients.
Keiser, who joined Hootsuite as CEO in 2019, sees this acquisition as a strategic move to stay ahead of the rapidly evolving social media landscape. He believes that the integration of Talkwalker’s technology will give Hootsuite a competitive edge in the market.
In a statement, Keiser said, “The social media landscape is constantly changing, and businesses need to be able to adapt quickly. With Talkwalker’s advanced analytics capabilities, we will be able to provide our clients with even more powerful insights to inform their social media strategies.”
This acquisition comes at a time when social media has become an integral part of businesses’ marketing and communication strategies. With the rise of influencer marketing and the increasing importance of social media in customer engagement, companies are looking for ways to better understand and utilize their online presence.
Hootsuite, founded in 2008, has grown to become a leading social media management platform, with over 18 million users worldwide. The company’s clients include major brands such as IBM, L’Oreal, and Virgin. With the addition of Talkwalker’s technology, Hootsuite aims to further solidify its position as a leader in the social media industry.
The financial details of the acquisition have not been disclosed, but Keiser assures that the integration of Talkwalker’s technology will be seamless for Hootsuite’s clients. He also stated that Talkwalker’s team will remain intact and will continue to operate out of their current offices.
This acquisition marks an exciting new chapter for Hootsuite and its clients. With the integration of Talkwalker’s technology, businesses can expect even more powerful insights and analytics to inform their social media strategies. As the social media landscape continues to evolve, Hootsuite remains committed to providing its clients with the tools they need to stay ahead of the game.
