Quebec’s provincial government has launched a new $2.5 million advertising campaign aimed at promoting the French language in the province. The campaign, titled “Bonjour Quebec,” was announced by the Minister responsible for the French Language, Simon Jolin-Barrette, on Tuesday.
The campaign, which will run until the end of the year, includes television, radio, and digital ads that showcase the importance of the French language in Quebec’s culture and identity. The ads will also highlight the benefits of being bilingual and encourage Quebecers to use French in their daily lives.
According to Jolin-Barrette, the goal of the campaign is to “reinforce the importance of the French language in Quebec and to encourage its use in all spheres of society.” He also emphasized that the campaign is not meant to be divisive, but rather to promote the French language as a unifying force in the province.
The launch of this campaign comes at a time when the French language in Quebec is facing challenges, such as the rise of English in the workplace and the increasing use of social media and technology in English. The government hopes that this campaign will help to preserve and promote the French language in the province.
The campaign has received mixed reactions from the public, with some praising the government’s efforts to promote the French language, while others criticize the cost of the campaign and question its effectiveness. However, Jolin-Barrette remains confident that the campaign will have a positive impact and hopes that it will encourage Quebecers to take pride in their language and culture.
In addition to the advertising campaign, the government has also announced plans to invest $25 million over the next five years to support the promotion and protection of the French language in Quebec. This includes initiatives such as promoting French in the workplace, increasing access to French-language services, and supporting French-language education.
The “Bonjour Quebec” campaign is just one of the many efforts being made by the provincial government to promote and protect the French language in Quebec. As the Minister responsible for the French Language stated, “French is not only a language, it’s a culture, it’s a way of life, and it’s part of our identity as Quebecers.” With this campaign, the government hopes to reinforce this sentiment and encourage Quebecers to embrace and celebrate their French heritage.
