The City of Montreal has recently made a statement regarding the painting of houses as advertisements, specifically in the case of a Koodo advertisement. According to the city, this practice is against the rules.
The controversy arose when a house in the Plateau-Mont-Royal neighborhood was painted with the Koodo logo and colors, catching the attention of many passersby. While some may see this as a creative and eye-catching form of advertising, the city has deemed it a violation of their bylaws.
According to the city’s spokesperson, Anik de Repentigny, the painting of a house as an advertisement goes against the city’s regulations on outdoor advertising. These regulations state that any form of outdoor advertising, including signs and murals, must be approved by the city and must adhere to certain guidelines.
In this case, the Koodo advertisement on the house was not approved by the city and therefore, is considered a violation. The city has issued a notice to the homeowner, giving them 30 days to remove the advertisement or face a fine.
This is not the first time the city has dealt with this issue. In 2016, a similar incident occurred when a house was painted with a McDonald’s advertisement. The city took action and the advertisement was removed.
While some may argue that this form of advertising is harmless and adds character to the neighborhood, the city maintains that it is important to uphold their regulations in order to maintain the aesthetic and integrity of the city.
In response to the controversy, Koodo has stated that they were not aware of the city’s regulations and have apologized for any inconvenience caused. They have also stated that they will work with the city to find a solution.
In conclusion, the City of Montreal has made it clear that painting a house as an advertisement is against their rules and will not be tolerated. The homeowner has been given a notice to remove the advertisement and Koodo has apologized for their involvement. It remains to be seen how this issue will be resolved, but for now, the city’s regulations on outdoor advertising stand firm.
