Big White and other ski resorts have stepped up to make record-breaking donations to a small ski resort fund. The generosity of these larger resorts has been a game-changer for the struggling ski industry.
The small ski resort fund was created by the Canada West Ski Areas Association (CWSAA) to support smaller ski resorts that have been hit hard by the COVID-19 pandemic. These resorts, which rely heavily on tourism and in-person activities, have faced significant financial challenges due to travel restrictions and safety measures.
In a show of solidarity and support, Big White, along with other major ski resorts such as Whistler Blackcomb, Sun Peaks, and SilverStar, have made substantial donations to the fund. Big White alone donated $125,000, while Whistler Blackcomb contributed $100,000. Sun Peaks and SilverStar each donated $50,000.
The CWSAA has expressed their gratitude for these generous donations, stating that they will go a long way in helping smaller ski resorts stay afloat during these difficult times. The funds will be used to support operational costs, such as maintaining ski lifts and grooming trails, as well as implementing safety measures to ensure the well-being of guests and staff.
This act of generosity from larger ski resorts not only provides much-needed financial support, but also serves as a reminder of the strong sense of community within the ski industry. Despite being competitors, these resorts have come together to support each other during a time of crisis.
The impact of these donations will be felt not only by the smaller ski resorts, but also by the local communities that rely on them for economic stability. Ski resorts are not just recreational destinations, but also major contributors to the local economy, providing jobs and supporting small businesses.
As the ski industry continues to navigate through the challenges of the pandemic, the support and generosity shown by Big White and other resorts is a shining example of the resilience and unity within the community. It is a testament to the spirit of giving and coming together in times of need.
The CWSAA and smaller ski resorts are grateful for the support and hope that this act of kindness will inspire others to lend a helping hand to those in need. Together, we can overcome the challenges and keep the ski industry thriving for years to come.
