St-Hubert, a popular Canadian restaurant chain, has recently announced that it will be freezing its prices and entering the “value menu wars” in an effort to remain competitive in the market.
The decision to freeze prices comes as a response to the rising cost of food and supplies, as well as the ongoing pandemic which has greatly impacted the restaurant industry. St-Hubert’s CEO, Richard Scofield, stated that the company wants to ensure that their customers continue to receive quality meals at affordable prices.
In addition to freezing prices, St-Hubert has also introduced a new value menu, offering a variety of items at lower prices. This move is seen as a direct challenge to other fast-food chains, such as McDonald’s and Burger King, who have been dominating the value menu market.
Scofield explained that the value menu will not only attract new customers, but also retain existing ones who are looking for more affordable options. He also emphasized that the quality of the food will not be compromised, as St-Hubert prides itself on using fresh, locally-sourced ingredients.
This announcement has been met with positive reactions from customers, who appreciate the effort to keep prices low without sacrificing quality. Many have also expressed their excitement for the new value menu, which offers a wider range of options at lower prices.
St-Hubert’s decision to freeze prices and enter the value menu wars is a strategic move to stay competitive in the ever-changing restaurant industry. With the support of their loyal customers and a commitment to providing affordable, high-quality meals, St-Hubert is poised to continue its success in the market.
