Bickford’s Celebrates 150 Years by Bringing Back Beloved Drink
Bickford’s, the iconic Australian beverage company, is celebrating its 150th anniversary by reviving a fan favorite drink from its early days. The company has announced that it will be bringing back the classic Bickford’s Sarsaparilla, much to the delight of its loyal customers.
The decision to revive the beloved drink was made as part of Bickford’s ongoing efforts to honor its rich history and heritage. The company was founded in 1874 by English migrant William Bickford, who started out by selling his famous cordials from a horse-drawn cart in Adelaide. Over the years, Bickford’s has become a household name in Australia, known for its high-quality and delicious beverages.
The Bickford’s Sarsaparilla was first introduced in the late 1800s and quickly became a fan favorite. It was known for its unique blend of sarsaparilla root, licorice, and other secret ingredients, giving it a distinct and delicious flavor. However, the drink was discontinued in the 1970s due to changing consumer preferences.
But now, in celebration of its 150th anniversary, Bickford’s has decided to bring back the beloved drink. The decision was made after receiving numerous requests from loyal customers who fondly remembered the taste of the original Bickford’s Sarsaparilla.
The revival of the drink has been a labor of love for the Bickford’s team, who have worked tirelessly to recreate the original recipe. They have gone through old archives and consulted with experts to ensure that the new version stays true to the original flavor that customers remember and love.
The new Bickford’s Sarsaparilla will be available in both traditional glass bottles and modern cans, making it accessible to a wider audience. It will also feature a new label design that pays homage to the brand’s history and heritage.
Bickford’s CEO, Chris Illman, expressed his excitement about the revival of the drink, stating, “We are thrilled to bring back the Bickford’s Sarsaparilla and celebrate our 150th anniversary with our loyal customers. This drink holds a special place in the hearts of many Australians, and we are proud to be able to bring back a piece of our history.”
The new Bickford’s Sarsaparilla will be available in stores across Australia from April 1st, just in time for the company’s 150th anniversary. It will also be available for purchase online, allowing customers to enjoy the nostalgic drink from the comfort of their own homes.
Bickford’s has come a long way since its humble beginnings, but its commitment to quality and tradition remains unchanged. The revival of the Bickford’s Sarsaparilla is a testament to the company’s dedication to its heritage and its customers, and it is sure to be a hit among both old and new fans.
