Alberta’s Rooftop Solar Boom Driving Shady Sales Tactics, Advocates Warn
The rise of rooftop solar panels in Alberta has brought about a concerning trend of shady sales tactics, according to advocates. As more and more homeowners turn to solar energy to power their homes, some companies are taking advantage of the demand by using deceptive and aggressive sales tactics.
According to the Solar Energy Society of Alberta (SESA), they have received numerous complaints from homeowners who have been pressured into signing contracts for solar panel installations. These complaints range from misleading information about the cost and savings of solar energy to high-pressure sales tactics that leave homeowners feeling coerced into making a decision.
One of the main issues is the use of misleading information about the cost and savings of solar energy. Some companies have been found to inflate the potential savings of solar panels, promising homeowners significant reductions in their energy bills. However, these promises often fail to materialize, leaving homeowners with unexpected costs and little to no savings.
In addition, some companies have been using high-pressure sales tactics to push homeowners into signing contracts. This includes tactics such as offering limited-time discounts or claiming that government rebates will expire soon, creating a sense of urgency and pressuring homeowners to make a quick decision.
These sales tactics not only harm homeowners financially, but they also damage the reputation of the solar energy industry as a whole. “It’s really unfortunate because it gives the industry a bad name,” said David Vonesch, president of SESA.
To combat these issues, SESA is calling for stricter regulations and enforcement in the solar energy industry. They are also urging homeowners to do their research and thoroughly vet companies before signing any contracts.
In response to these concerns, the Alberta government has stated that they are working on implementing new regulations for the solar energy industry. “We are committed to ensuring that consumers are protected and that the solar industry operates in a fair and transparent manner,” said a spokesperson for the Ministry of Service Alberta.
In the meantime, homeowners are advised to be cautious and informed when considering solar panel installations. It is important to thoroughly research companies, ask for references, and carefully review contracts before making any decisions.
The rise of rooftop solar panels in Alberta has the potential to greatly benefit homeowners and the environment. However, it is crucial that this growth is accompanied by fair and ethical business practices. By addressing the issue of shady sales tactics, the solar energy industry can continue to thrive and provide a sustainable energy option for Albertans.
